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25 July 2022

Cream Makeup is giving Main Character Energy

Here comes the season for sunshine, fresh flowers and skin. Now, while we can’t make promises on behalf of the Weather App’s forecast and your local florist, we can assist in the department for a perfect natural and dewy face. With a wave of skin friendly cream balm formulas overtaking the beauty world, glowing up has never been such a Spring breeze.

In the age of TikTok length patience, the beauty world has met our time efficient demands with simplified routines using cream formulas. With the swipe of our fingers and the pat of a cheek, this effortless makeup trend achieves an extremely blendable and natural coverage look without the usual layers that come with powders upon powders. Gone are the days of ‘cake facing’, with creamy lightweight formulas allowing us to feel good in our own skin, with an angel-like luminosity. Fortunately, all premium products mentioned will be available through the unmissable Beauty Drop event - offering great value to true beauty aficionados wanting to up their game.

Create the Canvas

With all these creams on your painting palette, it is within your greatest interest to master the specific prep, prime, and patrol game to match. We recommend opting for a lighter gel moisturiser, like the true glow-to for boosting radiance, M.A.C Strobe Cream, which is known for its ability to mimic the effects of natural lighting. The illuminating and moisturising Cream contains antioxidant rich Green Tea that helps to nourish the skin and brighten the skin tone, helping skin appear smoother and healthier. Then partner your base with primer in order to control any unwanted shine and mattify the skin – you won’t make a mistake with a product like ITCosmetics’ Your Skin But Better Makeup Primer+ Oil-Free Primer. While mention of the words dewy and glowing may have those with already oily complexions sweating (no pun intended), one can still take advantage of the cream formula trend without regret. If you fit this category, we recommend strategically placing cream products away from your nose, forehead and chin in addition to using an oil free primer.

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Sun-Kissed Contour

Glowing cream bronzers are the unsung hero of the makeup bag, proving to be a great way to enhance and re-define your features, especially when combined with halo like highlighters. For natural looking dimensions, you can’t go wrong with the stunning MAC Pro Face Palette: Contour edition swept beneath your major bone structures.

Next is the go-to trick for the perfect post-spa hydrated and rosy cheeked look. Not only does a cream blush pair perfectly with a lightweight foundation - it’s easily buildable at the fortune of your fingertips, pending how sweet of a sun-kissed look you desire. We strongly suggest getting your hands on the industry’s leading products, like the MAC Glow Play Blush or Bobbi Brown’s Pot Rouge for Lips and Cheeks (who doesn’t love a multi-task moment) as they glide on like butter and offer punchy pigments that feel like a blooming flower moment.

To finish your look with a shimmer, a versatile cream highlighter can be used on the high points of the face and across your collarbone, such as the iridescent YSL Touche Éclat Shimmer Stick Highlighter. With a healthy dab of this balmy cream expect a natural sheen, beach-ready glow – bringing even the barest complexions to life.

Back to Basics

As any good beauty fan knows – makeup is art, simply on a different (and cuter) canvas – and just like different painting techniques, if you swap up the material, e.g. watercolour to oil VS. powder to cream, you’ve got to change tools. Working with creamier textures over powders requires a minimalist brush wardrobe, however, each piece is pivotal nonetheless.

First up, the most important tool which is readily available and free of charge - your hands. Your hands are quintessential in order to feel the product and dab it well into your skin, creating a more natural look by melting the elements together perfectly. Where you want a particular colour to shine, a blending brush is the ultimate tool to help sculpt the cheeks and spread that springtime warmth. Best in the business for a cream blush is a fluffy brush, like the MAC 159 Synthetic Duo Fibre Blush Brush, whereas to blend your base you’ll want to yield a dense buffing brush like the Heavenly Luxe Flat Top Buffing Foundation Brush #6 by ITCosmetics.

For contouring, nothing beats the cult favourite beauty blender, our current favourite being the Complexion Perfection Airbrush Makeup Sponge by ITCosmetics again (Favourites, favourites – we all have them). When it comes to your eyes, it’s worth sourcing the highest quality bristles that are both soft and dense, like the Yves Saint Laurent Medium Eye Shadow Brush in a range of sizes to help effortlessly glide cream formulas over delicate eyelids.

Fortunately, The Beauty Drop has you covered with major price drops on the best brushes available on the market.

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Creams are essential to create this effortlessly dewy, fresh and natural trend, and The Beauty Drop isn’t missing out on being front and centre in bringing it to the stage. Out with the old and in with the new, make sure to become a Beauty Drop VIP today so you can be in the know about all the must-have products mentioned.

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